Selling a high-end home is different from an average affordable home in a typical suburb. Experienced agents will use their connections to reach out and find suitable buyers looking to buy these types of property. Here are some tips on how you can market and sell million-ringgit homes to your prospects! 


The Right USPs

Highlight rare and luxurious features that compliment your prospects' lifestyle. Some examples are: a very large land area in a city, rooftop decks and swimming pools, and extra walk-in closet space.

Use FOMO

The ‘Fear Of Missing Out’ tactic is great when done right. Present your offers as something that your prospects will miss out on if they don’t buy. This could be housing trends or limited time discounts.

Educate Your Prospects

Be sure to highlight any hidden info and perks:

  • About the property: Smart security, central vacuum systems, home automation etc.  
  • About the neighbourhood: Restaurants, and other points of interest. 

Mentorship and Co-listing

If you’re a newbie, get under the wing of someone who knows the ropes and “has seen it all”. Offer a little extra help in return for them to share their experience or connect you to their own network. You can also try out Didian's Agent Collaboration Network (ACN) to team up and sell with other agents for a win-win situation!

Listen 

Never rush to convince. A client will appreciate your patience in letting them voice out and think about the huge purchase.

Suggest Alternatives

Don't be too driven by the commission of a high-priced property. Pitching the same house over and over again can be annoying and pushy.  So showcase your knowledge and reliability with other recommendations too.


Be Ready with Tips

Clients may be worried about the expense of such a property. Help and reassure them by suggesting the best banks they can approach for the cheapest home loans, or understand government schemes to help them save money.

Let them decide their next steps

Play with psychology by asking, "What would you like to do next?". This will make you sound less salesy and more like a consultant by giving your customers the option to decide without pushing. Make their choice and opinion matter so that they will consider it properly.

Ask for reviews and recommendations. 

After a successful deal, kindly ask for feedback or recommendation to put on your website or profile like the Didian Agent e-Store! This can convince future tough clients about your experience and service quality. 



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